Project Brief:
This
project is a redesigning of a Thai snack called Golden Flute Wafers. Usually, Asian snack boxes are known to be
cute and interactive. The shapes tend to be interesting and go beyond the
generic solid four-sided box. This box, however seemed so bland as compared to
the rest. I feel the packaging did not do the product justice as it did not
advertise what it was selling in a comprehensive and appealing manner. The
mascot was vaguely representative of a boy, and he swung on a random rope. In
my design, I kept the focus on the box on the boy, but redesigned him in a more
traditional “kawaii”, or “cute”, style.
The
product is reminiscent of a take-out box that we associate with Asian food. The
shape is interactive and has a Velcro flap at the top. The original package
does not provide the ability to save its product for later consumption. I like
it when boxes allow you to do that, so with the combination of the flap and
Velcro, you can carry your wafers around and save them for later. The handle at
the top also allows you to transport your snack with ease. If you have your
hands full, but a few fingers available, you can hook your finger through the
handle and carry it with you.
The original
box was made in a way where it was hard to read the product company and name. I
took the distracting wafers down by scale and moved them towards the bottom of the
box in a way that it can be read as the background, and left enough breathing
room for the font to be read. I thought it was vital to keep both the Thai and
English labels for the box, and so I redesigned them in a more subtle and
appealing way with different fonts for the different languages.
The
color scheme was also changed. Originally, the box is bright green with yellow
and brown accents. Thailand’s flag colors are blue, white, and red. With this
thought in mind, I changed the scheme to have a dominant blue color with
accents of red and white, as well as yellow, black, and brown. Another factor
that influenced my color choice was the association of blue, white, and brown
to the flavor of coconut. I looked through other packages that have coconut
flavored items (Almond Joy, Mounds, Oikos), and followed the pattern.
Project Board:
Project in 3D:
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