Project 2: Sketches For Ads

These are quick sketches of concepts I'm trying to work with. I constantly have to remind myself that more is not necessarily better. Some ads are so simple, so clean, and the convey their product well. So, I'm attempting to keep that idea in my head.

For the tag line, I think their "Label. Clothing. Family." line could be acceptable. Also, one of the most associated phrases to this label is the whole "I am a monster" schpeel, so I want to use that somewhere.

A difficulty I am facing is where to but the actual logo in the advertisements. I almost feel that, especially in one of them (the one with the guy holding up the sign "skeleton crew"), it doesn't need to the logo. But, I'm not sure if that's allowed, so I need to ask in class next time.

Hopefully this weekend I can gather my wits and try to actually place things in photoshop. I don't know why, but this project kind of feels intimidating. 

Let's battle that intimidation to the ground! YAH!

Project 1 Final: Personal Logos

Illustrative Logo:

Typographic Logo:

Overall, I'm pleased with my first project. Already, through working on these logos, I've learned so much. It's not to say, however, that Illustrator and I don't have our problems. Especially copying problems. But still, I think I'm starting to like Illustrator. 

Out of these two logos, I really like the illustrative one. I generally like images that have a more pictorial quality to them, anyway, but it's a little mind-blowing to see what started off as a sketch got transferred to a computer and became an actual logo. I'm very excited to use this in the future as my brand, as something that stands for me.  

Project 1: Thumbnail Final Decisions

In the end, I decided to work off of these two concepts. The typographic [left] has remained pretty much the same, but the illustrative [right] has a lot more edginess and bone-like appearance incorporated into it. 

Currently, I haven't really worked on the illustrative, and have been focusing more on the typographic since it seemed easier. But even in its "easiness", I've been having difficulties. I find Illustrator so finicky, especially if you don't know what you're doing and aren't sure what all the commands do. I'll do a set of commands on one variation and it works, but if I decide to adjust the colours in another one, it gives me lip and I have to work my way around it.

Project 1: Thumbnail Sketches

I'm nervous to actually try and translate this into illustrator, but this is why I'm taking this class -- so I actually learn how to do said translating. My personal favourites of this series are 8, 22, and 25. I undesrtand why, though, 22 isn't a very good example for this project. I'm hoping I can modify 8 and fancify 25.

Illustrator! You and me, let's have a throwdown.

Logos: Good vs. Bad

I'm feeling that this: 

is a good logo.

I speak with the background of knowing what this is for, but even if I was not aware, this logo implies fun, and lots of it. I really enjoy the manipulation of negative space into letters, and it's very impressive that the squished font doesn't actually look or feel squished; rather, "gishwhes" appears spaced and placed appropriately. The mascot doesn't get in the way or take away from the overall image. Really, it just kind of adds an entertainment factor.

 This, however:

is a bad logo.

Really, I don't know what the designer was thinking. When I looked at this the first time, it took me a very long while to finally understand that the weird jagged shapes are actually the numbers 2012. It was a difficult conclusion to get to, and it was not at all easy to understand. Even after I understood the numbers, it didn't make the image any better. There's an awkward feel to the piece, a lack of cohesion. The colour isn't so bad alone, but when I think of the Olympics, a fuchsia pink does not come in mind. So, again, colour choice is also poor. The only think I kind of like is the font that's used for "london" and that "london" is inside the numbers rather than outside.