14.11.13

Project 4: Creative Brief

I will put up the finished product later in the day, but for now, I present to you the creative brief!

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Neil Gaiman’s The Graveyard Book is about a boy named Bod who grows up amongst supernatural creatures—his adoptive ghost parents, vampire caretaker, werewolf educator, and witch friend all help the toddler grow into a fine young man. Meanwhile Jack—the man who murdered his human family—is on the loose and in search of him. The readers get to witness and, in a way, simultaneously experience Bod’s life lessons as he learns them. Neil fills the pages with spooky adventures, tender moments, and rich characters.

In my cover illustration, I reference Bod’s adventures with the ghouls and their way to Ghûlheim. Throughout the book, there are many important moments that helped Bod develop a sense of self. However, it’s through the ghouls that he learns to distinguish good beings from bad. He also begins to understand the importance of memories. I find this to be a pivotal point that gets to the core of the novel and exhibits what the book is about.

Because of the macabre nature of the book I find a cut-out silhouette approach to be appropriate. The ghouls areunappealing, shriveled and ragged; I treated the ghouls with rough cuts to their clothing and enveloped them in wispiness to convey the idea that they are spirits. Bod, however, is a living boy, and so he’s represented as a solid being. The scene is the tail end of the ghoul gate (which is surrounded by a wall of graves) that leads into the desert trail to the crooked ghoul city Ghûlheim. Even though the scene is a scary moment for Bod and the readers, it still maintains wit and a child-like quality with it. With these factors, I tried to incorporate those ideas into the cover with the handwritten font and the simple details into the graves and desert.

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